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More Outside The Store
Mother x UberEats Ad Campaign
In Partnership with Ryan Morris, June 2023
Art Direction, Photography, Copywriting, Layout Design
While at Mother in London, during the 2023 University of Delaware Visual Communications study abroad trip, the students were given a brief, prompted by an ongoing collaboration between Mother and UberEats: “How do we let the world know UberEats does groceries now?”
As a pair, Ryan and I presented Outside the Store, combining copywriting, photography, and designing to create a London underground transportation system poster series, with touchpoints on escalators and train platforms. The campaign encourages exploration and enjoying simple pleasures with the time saved using UberEats instead of going to the grocery store.
Posters
Tube Escalator Mockup
Poster
Tube Platform Mockup
Poster
Tube Platform Mockup