To emphasize the Vans tagline “Classic Since Forever,” SKAN 2 SK8 is an augmented reality advertising campaign for Vans. Viewers can scan a poster at a skatepark to show stickers of Tony Hawk skateboarding while wearing Vans in 1982, 1983, 1984, 1985, and 2020, “skating through the years.” They can click a button to purchase a pair of SK8-HIs, bringing them to a landing page.